Reklaim Introduces HIPAA Compliant Health Data Solution

Dec 13

Reklaim has expanded its innovative 'opt-in' marketplace to include health-related DealIDs and data for social and programmatic. Through the introduction of a HIPAA flag, consumers are notified in the Reklaim application in advance of sharing any health-related data. This enhancement gives consumers greater control, allowing them to choose and opt out of specific data-sharing preferences prior to the data being presented to brands and agencies.

The seamless inclusion of health-related data within Reklaim's opt-in marketplace aligns with other explicit opt-in categories currently available, such as multicultural, DE&I, political, alcohol, cannabis, and more. The incorporation of HIPAA-compliant health data significantly expands the breadth of our all-encompassing opt-in solution, providing clients with a versatile toolkit specifically tailored for categories demanding a higher level of compliance.

As signal loss is expected to accelerate in 2024 due to cookie expiration and growing privacy regulations, health marketers adapting to these changes are invited to connect with Reklaim. Whether you're looking to enhance existing strategies or address reduced addressability, Reklaim offers valuable insights and supports over 200 health verticals. Reach out for more information tailored to your needs.

Four Crucial Statistics on Explicit Opt-In:

Health:The Washington Health Act (My Health, My Data Act) mandates signed permission from consumers for the use or sale of their data.
Health:Nevada and Connecticut have also recently passed new enhanced health bills.
Multicultural: Presently, nine states necessitate explicit opt-in for targeting multicultural data.
Cannabis data has been reclassified as 'health' data, demanding explicit opt-in for its use.