Marla Baum 4/17/24 Marla Baum 4/17/24

April Consumer Update

As we enter the second quarter of 2024, let's take a moment to reflect on the exciting updates and additions from the last three months. From new features to upcoming releases, there's a lot to look back on and more to anticipate. Let's dive in!

Marla Baum 4/9/24 Marla Baum 4/9/24

Earn More Rewards: Spread the Word and Earn with Reklaim

At Reklaim, we're dedicated to improving your experience and maximizing your earning potential. Your feedback is instrumental in shaping our platform, and we've been attentively listening to your suggestions. Today, we're excited to introduce an enhancement that streamlines the process of getting referrals and maximizing your earnings potential: Share Your Success! 🚀

Marla Baum 3/11/24 Marla Baum 3/11/24

Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments

In today's digital age, consumer personal data is more valuable than ever before, and its protection has become a paramount concern. With privacy regulations putting restrictions on targeting audiences based on Sensitive Personal Information (SPI) such as ethnicity and sexual orientation, the landscape is rapidly evolving. One significant type of data that demands attention is health data. Typically protected by HIPAA, health data now faces additional safeguards, especially with states requiring opt-in for Sensitive Personal Information (SPI), which can include specific health data. While most have heard about the "Washington My Health My Data Act" (MHMD), other states are passing bills, including Nevada and Connecticut.

Marla Baum 2/8/24 Marla Baum 2/8/24

PayPal Returns & Venmo Joins Reklaim!

PayPal is back, reclaiming its throne as a redemption option on Reklaim! But that's not all – we're equally thrilled to introduce Venmo as a fantastic new addition to our lineup.

Marla Baum 2/5/24 Marla Baum 2/5/24

Navigating the Cookie-less Future

The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.

Marla Baum 12/19/23 Marla Baum 12/19/23

December Consumer Update

As we bid farewell to 2023, it's time to pause and celebrate our incredible journey together. Buckle up because we've got some highlights to share and a sneak peek into the excitement that awaits!

Marla Baum 12/13/23 Marla Baum 12/13/23

Reklaim Introduces HIPAA Compliant Health Data Solution

Reklaim has expanded its innovative 'opt-in' marketplace to include health-related DealIDs and data for social and programmatic. Through the introduction of a HIPAA flag, consumers are notified in the Reklaim application in advance of sharing any health-related data. This enhancement gives consumers greater control, allowing them to choose and opt out of specific data-sharing preferences prior to them being presented to brands and agencies.

Marla Baum 12/11/23 Marla Baum 12/11/23

Compliant Health Data Made Simple with Reklaim’s New Health Data Solution

Embarking on the quest for compliant health data has never been more daunting, especially with the ever-evolving landscape of state laws complicating matters. From the federal stronghold of HIPAA regulations to the intricacies of individual state laws, such as those in Washington, Nevada, and Connecticut.

Marla Baum 12/5/23 Marla Baum 12/5/23

App UPDATE: Introducing Data Breach Notifications & Health Data Opt Out

🚀 We're thrilled to announce some game-changing updates to improve your app experience! 📱✨

1. Breach Notifications are Back! 🚨

Attention, OG users! 📣 Breach notifications are making a triumphant return to keep you in the loop about any potential leaks of your personal information from familiar companies. Stay informed with the reintroduction of our data breach notifications. 🤖 This feature is automatically enabled, but for those who prefer not to receive these alerts, you can easily disable them on the account screen.

Marla Baum 11/7/23 Marla Baum 11/7/23

Reklaim Launches Contextual Audiences

Exciting new developments at Reklaim! Today, we are happy to announce the launch of our new contextual audience solution. With over 50% of marketers turning to contextual marketing to enhance advertising effectiveness and 74% embracing this strategy following the decline of device IDs and third-party cookies, adding a contextual solution to compliment our behavioral and 1x1 audiences is a natural evolution for Reklaim.

Marla Baum 9/28/23 Marla Baum 9/28/23

SEPTEMBER CONSUMSER UPDATE

It's been a while since our last update, and we're thrilled to be back to talk about the exciting changes over the last couple of months! We've been hard at work listening to your feedback and thanks to your valuable insights, we've made several changes that we can't wait to share with you! 🙌

Marla Baum 9/13/23 Marla Baum 9/13/23

Introducing the Redemption Storefront and Goals!

We're thrilled to introduce some exciting updates to our redemption features that will make your experience with Reklaim even more rewarding!

Marla Baum 8/11/23 Marla Baum 8/11/23

reklaim’s DE&I Multicultural Private Marketplace

Reklaim's DE&I Multicultural Marketplace (DealIDs & PMPs) is a groundbreaking solution that harmonizes privacy considerations with a commitment to diversity. It pairs explicit opt-in data from diverse communities with minority-owned media, providing advertisers a unique opportunity to engage authentically & inclusively.

Marla Baum 7/24/23 Marla Baum 7/24/23

Introducing VIP Users & Wallet Enhancements

We've got some awesome updates to share that will take your Reklaim experience to the next level! Say hello to VIP Users and a revamped Redemption Progress Bar. Get ready for exclusive perks and a clearer view of your rewards. 🎁🚀

Marla Baum 7/11/23 Marla Baum 7/11/23

The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)

The importance of opt-in consent for processing Sensitive Personal Information (SPI) cannot be overstated. Let's explore some key factors that highlight its significance.

Marla Baum 6/21/23 Marla Baum 6/21/23

june consumer update

We've been busy bees, buzzing with excitement as we've been working hard to make Reklaim even better, all thanks to your incredible feedback! Our top priority has always been prioritizing your input and giving you the most amazing experience possible. Since our last update, we've continued to make changes, and we want to highlight them for you! Here's what's been going on: