sensitive personal information (SPI). Are you ready?
Under the California Privacy Rights Act (“CPRA”) and the Virginia Consumer Data Protection Act (“VCDPA”), “sensitive personal information,” which has passed into U.S. privacy law, is an acknowledgment that specific personal data requires an explicit opt-in for this data to be used.
Tired of being tracked online? We can help.
Every single adult on the internet has a digital profile. You included. And every time you’re online, whether you’re browsing on your computer or using apps on your phone you are adding to your profile. Companies are constantly building and updating your profile, including your name, age, interests, shopping history, addresses, and more!
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2022 data privacy predictions
In 2021, the private sector got serious about data privacy, led by Big Tech gatekeepers such as Google and Apple, who are making it harder for businesses to track consumers without their consent on desktop and mobile. The privacy startup sector exploded, and adtech vendors rolled out new trackers left and right to fill the gaps left by cookies.
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
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You may have heard many people throwing around words like “crypto,” “bitcoin,” “ethereum,” “blockchain”, or “mining” in conversations. If you’re sitting there wondering what the heck these words mean or why people won’t stop talking about them, no worries – we got you!
2021’s Data Privacy Milestones
2021 will be remembered as the year the private sector started getting serious about privacy, propelled primarily not by legislation but rather ecosystem-shattering moves by Big Tech gatekeepers such as Google and Apple.
Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022.
Your Favorite Beer Company is Now a Data Company
Consider a legacy beverage company such as Molson Coors, which ran an online contest this summer, ultimately offering one customer a backyard bar. In exchange, the company got contact information from some 40,000 customers, the Wall Street Journal reported.
Regulators Send a Message Against New Online IDs.
The United Kingdom's Information Commissioner’s Office sent a clear message to Google and other companies developing online identifiers to replace third-party cookies: tracking users without their consent via cookies by another name isn’t going to fly.
The Effects of Consenting (or not)
For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.
Use TikTok? The Company May Owe You Money
If you used TikTok before October of this year, you may be entitled to a piece of a $92 million settlement of data privacy lawsuits.TikTok faced 21 suits for its data collection practices, including harvesting the information of many minors.
Should Cities Be Able to Gather Location Data from Publicly Available Scooters?
Tech giants such as Google and Facebook are routinely slammed for the amount of location data they collect from mobile phones. But Los Angeles and about a dozen other cities are facing criticism for collecting location data from another device: scooters.
Facebook Can Respond to Feedback on Privacy
Facebook announced a new name for the umbrella company overseeing its core social network and other services: Meta! The rebrand aims to focus attention on Facebook’s ambition to become a “metaverse company.”
Can a Name Change Polish Facebook’s Image?
Facebook announced a new name for the umbrella company overseeing its core social network and other services: Meta! The rebrand aims to focus attention on Facebook’s ambition to become a “metaverse company.”
NOT SO FUN FACT ABOUT INTERNET SURVEILLANCE
The Federal Trade Commission released a report last week detailing the “concerning” amount of data internet service providers (ISPs) collect on customers.
Reklaim your Data it with us!
Google LIMITS LOCATION TRACKING
Where Apple goes on privacy, Google almost inevitably follows. So, it’s no surprise that months after Apple launched a major privacy policy forcing developers to get consumers’ consent before tracking them across mobile apps, Google said it would introduce new privacy features for location tracking of Android users.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
Voters Agree on Nothing Except Data Privacy
Consensus across party lines is extraordinary in US politics these days.
Yet voters overwhelmingly agree that they’re concerned about data privacy and want the government to do more to safeguard their information.
what a more privacy-aware internet could look like
Facebook is exploring a bunch of ways to allow businesses to offer customers a more ‘personalized’ experience on its platform without necessarily targeting them with personalized ads.
