Your Favorite Beer Company is Now a Data Company
With the data privacy movement picking up steam, every company is taking ownership of its own data supply chain and becoming a data company.
Consider a legacy beverage company such as Molson Coors, which ran an online contest this summer, ultimately offering one customer a backyard bar. In exchange, the company got contact information from some 40,000 customers, the Wall Street Journal reported.
Of course, Molson is just one example. So, the next time you give a company contact information, ask the company what it’ll do with your data, and ask yourself whether you’re getting a fair deal. That’s what we’re about at Reklaim — helping you understand who’s using your data, for what, and what you’re getting in exchange.
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