join us for a reklaim L!VE EVENT

August 20, 2024 // 12:30 - 1:30 PM EST

Q3 Privacy Update: Strategies For Washington My Health My Data & State Privacy Exclusion

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Q3 Privacy Update: Strategies For Washington My Health My Data & State Privacy Exclusion 〰︎

REGISTER BELOW:

SPEAKERS

  • MCKENZIE THOMSEN

    ATTORNEY, IN-HOUSE PRIVACY INC.

  • NEIL SWEENEY

    FOUNDER & CEO, REKLAIM

  • BEN ISAACSON

    PRINCIPAL, IN-HOUSE PRIVACY INC.

discussion topics

  • Excluding States Due to Privacy Legislation: With states like Washington (My Health My Data), Connecticut, and Nevada implementing SPI (Sensitive Personal Information) restrictions, many DSPs, brands, and agencies are excluding these states from targeting altogether. We will explore strategies to still effectively reach consumers in these states despite the restrictions.

  • Adapting to Changes in Social Platforms: Social platforms are removing targeting parameters based on restricted SPI audiences, such as multicultural data. Learn how to adjust your targeting strategies to adapt to these changes and continue to reach your desired audiences.

  • Navigating Market Challenges: Understand the broader market challenges these privacy updates present and discover comprehensive strategies to manage and overcome these obstacles.