WHAT WE WILL COVER:

• The DROP launch on Jan 1 - and how it changes 2026 obligation

• Why many unregistered companies may actually qualify as data brokers

• How fines could escalate into the millions or billions for non-compliance

• The new 3-year ‘direct relationship’ lookback rule, which can reclassify some of your first-party data as third-party data — instantly putting you into the data-broker category.

• Which categories are most at risk (agencies, B2B data sellers, ad networks, SaaS tools, identity graphs, market research…)

• Practical steps to assess your risk and get ahead of 2026 enforcement.