Should Cities Be Able to Gather Location Data from Publicly Available Scooters?
Tech giants such as Google and Facebook are routinely slammed for the amount of location data they collect from mobile phones. But Los Angeles and about a dozen other cities are facing criticism for collecting location data from another device: scooters.
NOT SO FUN FACT ABOUT INTERNET SURVEILLANCE
The Federal Trade Commission released a report last week detailing the “concerning” amount of data internet service providers (ISPs) collect on customers.
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Google LIMITS LOCATION TRACKING
Where Apple goes on privacy, Google almost inevitably follows. So, it’s no surprise that months after Apple launched a major privacy policy forcing developers to get consumers’ consent before tracking them across mobile apps, Google said it would introduce new privacy features for location tracking of Android users.
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The extension adds a layer of consent and data breach protection to your internet experiences, empowering you to decide when your data is collected, when you see ads, and to profit when you do provide businesses your data.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
CONSENT FOR DATA IS LIKE MILK
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.
Voters Agree on Nothing Except Data Privacy
Consensus across party lines is extraordinary in US politics these days.
Yet voters overwhelmingly agree that they’re concerned about data privacy and want the government to do more to safeguard their information.